About Us at Elite Kennel Fertility

Elite Kennel Fertility Ltd was formed in June 2019 collaborating over 30 years’ experience in assisted reproduction techniques and canine breeding within our team, our state-of-the-art laboratory, originally developed for equine breeding, now also offers the very latest technology in canine reproduction and fertility.

The company is based at Chapel Field Stud in Whitchurch, Shropshire.  This site is also home to the multi award winning company Stallion AI Services Ltd, one of the world’s leading stallion semen collection centres. 


Tullis Matson FRAgS - Director

Tullis has won numerous awards in the reproduction industry and regularly lectures worldwide on reproductive sciences. His passion for equine and canine reproduction allows us to provide the very best latest technology, innovation and expertise in the industry.

In addition to Elite Kennel Fertility and Stallion AI Services Tullis, also co-owns Elite Reproduction Supplies Ltd (ERS Ltd) which sells over 90% of the UK's reproductive supplies.


Kate Ashmore BSc (Hons) - Director

As well as being Director and General Manager of Stallion AI Services Kate is one of our three directors at Elite Kennel Fertility. Her enthusiasm for canine reproduction stems from over 15 years’ experience in the equine reproduction industry. With Kates' experience in reproduction provides us with the wealth of knowledge to raise the standards in canine assisted reproduction.


Julian Barnfield – Director

With 30 years’ experience of managing large kennels of more than 200 dogs, Julian has overseen the successful covering of over 1,000 bitches. 

Focused principally on breeding and training elite working dogs, Julian has also had his fair share of success in the showring.  He is an expert in the field of canine husbandry and has lectured on this subject to large audiences across the UK.


Our new Vet has now started, His profile is coming soon!


Anna Emsley RVN – Business Operations & Development Manager

Formerly working as a registered veterinary nurse in Shrewsbury she is now the Operations Manager for Elite Kennel Fertility. Her passion for working gundogs and her understanding of animal health and welfare mirrors our ethos of the business.

She has over 9 years’ experience working in various animal health and welfare roles which fuels her passion for ethical breeding from canines fit for purpose.


Chela Smith – Bio-veterinary Sciences Student

Chela is a 3rd year student at Harper Adams University studying BSc (Hons) Bio-veterinary Sciences. She has a particular passion for canine reproduction, fertility and has an additional interest in laboratory techniques and reproductive sciences.

“I am excited to complete my placement year at Elite Kennel Fertility and to be a part of the well-established, friendly team and to utilise the state of the art facilities to further my knowledge and understanding in this area” 


One of the main aims of the Elite Kennel Fertility is to bring the standard of assisted canine breeding in the UK in line with that of other species.  Our intention is to balance ethical breeding and high welfare standards with the best technology and service that the industry has to offer.  We believe that as ‘man’s best friend’, your dog deserves the absolute best care possible, where welfare is never compromised, and a successful and stress-free breeding programme is considered paramount.  Whether from a working background or as your beloved pet, we can tailor our service to suit your requirements.


Why choose Elite Kennel Fertility?

30 years industry experience

Extensive knowledge across the reproductive sciences

Detailed knowledge of specialist reproductive equipment

Practical canine breeding experience

Expertise in canine husbandry

State of the art facilities